After the Nokia acquisition is total (assuming it gets shareholder and regulatory approval)

　　The optimist would say that Windows Phone's prospects have never been brighter. The pessimist would disagree.
　　Around the bright side, Microsoft just announced Windows Telephone 8 Update 3, which includes new support for quad-core CPUs and phablets that aids retain its spec lists seeking fresh. Moreover, the buyout of Nokia's smartphone arm will bring Redmond's largest hardware ally totally in to the fold, all when BlackBerry's apparent demise topples the competition for third-largest ecosystem. All this offers the software giant a possibility to at least double Windows Telephone growth by 2017.
　　Around the other hand, Windows Telephone adoption has been slow, together with the OS fighting for significantly less than ten percent of mobile's international industry share, even though Android and iOS gobble up the overwhelming majority.
　　Also, Microsoft has a challenge with partners. At the moment it's wanting to woo back HTC to when again expand the Windows Telephone ecosystem. If that fails, Microsoft can be the only outfit generating Windows phones. That single-source method may well function for Apple, but even the iPhone is obtaining a difficult time standing up to Android's diverse and seemingly inexhaustible players.
　　Back in 2010, and once more in 2011, Microsoft pleaded for patience in getting its Windows Phone off the ground. But this year, the newest update's most visible enhancements are a modified interface for extra-large phones and the capability to close apps in multitasking mode. You also can customize text tones by make contact with.
　　This really is hardly hearty fare, but Microsoft points out that these are the most-wanted additions requested by fans.
　　On the other hand, Windows Telephone shoppers also clamor to get a notification center, a file manager, a private assistant, better storage help for microSD cards, and indicator lights that signal missed calls and alerts. Lots of of those have been requested because the OS debuted and have extended existed on Android and iOS.
　　Then there's Skype, the other enterprise that Microsoft bought in 2011 (and for 1.three billion greater than Nokia), however the business has yet to integrate it into Windows smartphones by default to counter Apple's FaceTime and also Google Plus Hangouts. Yes, Windows Telephone 8 Skype users can spot calls from the People today hub, soon after initial downloading the app. What I'm talking about is creating this an out-of-the-box function.
　　We do know, at least, that Microsoft is challenging at operate on a private assistant of its own known as Cortana, which understands natural language and can replace the legacy TellMe voice input at present in use.
　　Microsoft's subsequent update ought to be a major a single that involves this personal assistant, notification center, and Skype integration at the quite least. After the Nokia acquisition is total (assuming it gets shareholder and regulatory approval), Windows Phone really should quickly incorporate Nokia-designed software program tools, like its camera add-ons, in to the native OS practical experience.
　　From exactly where I sit, Microsoft's largest asset -- and challenge -- will be to take the massive dangers that make a business stand out as a player worth paying consideration to. Immediately after the transition, the Windows Phone group ought to not just use, but push Nokia's venerable design philosophy into edgier territory.
　　Microsoft really should waste no time funding projects that discover and apply new finishes and materials (like continuing its work on graphene), publish some wacky proofs of notion (like this one from 2011, also beneath), and maybe generate a high-end luxury phone of its personal.
　　Why? Microsoft's Windows Phone project has spent its lifetime being reactionary, wanting to catch up to Apple and Google without having genuinely managing to keep pace. This isn't the time for you to be conservative with cookie-cutter design and style and characteristics which are just excellent sufficient.
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